Laying on the crossroad of Central Asia, with close proximity to Xinjiang region of China, the province kept witnessing the onslaught of invaders, the waves of fortune seekers, immigrants and businessmen through the ages. Having left their original homes, some of them settled here while others moved towards plains across the mighty river Indus. Such a tide of time made Peshawar valley and its surrounding areas a mix of various civilizations casting their deep shadows on local inhabitants. The racial mix up and close interaction among different races gave birth to a rich cultural heritage. The glorious marks of this heritage exist in the shape of Gandhara archaeological sites. The fine traces of once this flourishing civilization are evident at historical sites of Gor Ghattree Peshawar, Takht-Bhai (Mardan), Seri Behlol (Mardan), Shabaz Gari (Mardan), Nimo Gram Buddhist Stupa (Swat). The memories of that fine era revive while witnessing Gandhara art collections beautifully displayed at museums at Swat, Chakdara, (Dir Lower) and Peshawar.
Realizing the significance of the province’s vast tourism potential and its better projection and gradual development, the government of NWFP established Sarhad Tourism Corporation (STC) as a public limited company way back in 1991. The core idea behind the STC establishment was aimed at developing a proper system for exploiting the vast potential of the province for boosting its tourism sector. Its other key task is based on preparing feasible plans for promoting sustainable development of the tourism industry in the province. The STC’s other main objectives are: • Promotion and development of the tourism industry of NWFP by involving both the private and public sectors;• Protection and preservation of the culture, traditions, history, heritage, environment and wild life in the target areas;• Development of the socio-economic conditions of the people and areas having tourism potential;• Gradual and systematic identification and development of all the existing and potential areas for attracting both domestic and foreign tourists; • Conversion of the STC into a self-financing organization.
Realizing the significance of the province’s vast tourism potential and its better projection and gradual development, the government of NWFP established Sarhad Tourism Corporation (STC) as a public limited company way back in 1991. The core idea behind the STC establishment was aimed at developing a proper system for exploiting the vast potential of the province for boosting its tourism sector. Its other key task is based on preparing feasible plans for promoting sustainable development of the tourism industry in the province. The STC’s other main objectives are: • Promotion and development of the tourism industry of NWFP by involving both the private and public sectors;• Protection and preservation of the culture, traditions, history, heritage, environment and wild life in the target areas;• Development of the socio-economic conditions of the people and areas having tourism potential;• Gradual and systematic identification and development of all the existing and potential areas for attracting both domestic and foreign tourists; • Conversion of the STC into a self-financing organization.
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